Product Placement

I expected big giant sponsored magnums of Ginger Ale to be squirting all over the Rangers locker room. How could Schwepps miss out on the greatest free marketing opening since prohibition? Texas sprays Josh Hamilton with Ginger Ale because they think if he even smells booze, he might go run off to Tijuana instead of showing up for game one of the World Series. This was widely publicized after the ALDS win. So if I owned a Ginger Ale company, I might want to smell the golden beverage my marketing director is drinking. How could they miss that? When was the last memorable Ginger Ale campaign? I'm going with never.

I might have to start a new company, one that product places in sporting events. Look closely, the openings are everywhere. Why is the Rally Monkey not a staple of Halloween in Southern California?
Where is the Victoria's Secret "Aubrey Huff Line of Panties for Real Men." Huff has gone Bull Durham in recent weeks, admitting he busted a slump by going with garters. Mock it all you want, but how Frederick's of Hollywood failed to capitalize on getting their name associated with that freak show is beyond me.

When was the last time shoe polish was cool? They can't even get a sniff on Mad Men, that's how bad it is. But here is this whack job who is closing out game after game for a would be first time baseball champion in San Francisco. So why doesn't Brian Wilson have a crate of Kiwi polish in his locker? Kiwi show polish, the official shoe polish of the beard of the Giants closer.

I recently spoke to some marketing director of Head and Shoulders shampoo on the air after they insured Troy Palumalu's hair. The light bulb went on for me at question two when I actually asked, "What could possibly happen to his hair that would justify insurance?" The woman said something to the effect of: "Blah Blah Blah, Head and Shoulders, Blah Blah Blah, Troy Palumalu's Hair, blah blah blah, Head and Shoulders." Now this woman deserved a raise, and she could celebrate her lack of dandruff and ingenious marketing maneuver with a tall glass of high priced ginger ale.